The Discount You Don’t See

The Discount You Don’t See

What If Kelowna Condo Prices Are Falling More Than the MLS Statistics Show?

If I told you a Kelowna condo developer cut its prices by 1.65 per cent, you probably would not think much of it.

But what if the buyer was actually getting closer to 8.5 per cent in total value?

That changes the conversation.

And it raises a question I think matters for anyone buying, selling or valuing a condo in Kelowna right now:

What if new construction condo prices are falling more than the normal real estate statistics show?

Not because the numbers are wrong.

Because some of the discount never touches the price.

I went through an actual Kelowna developer price sheet

A June 2026 price list from one downtown Kelowna condo development showed ten move-in-ready homes.

The developer had reduced the published prices on those ten units by a combined $157,000.

The same ten condos also came with $655,000 in decorating credits.

That is where things get interesting.

The original asking prices totalled roughly $9.5 million.

The visible price reduction worked out to about 1.65 per cent.

The decorating credits were another 6.9 per cent.

Combined, the package represented roughly 8.5 per cent of the original asking prices.

Those are very different numbers.

A $60,000 credit is not the same as cutting the price $60,000

There is an important distinction here.

A decorating credit is not necessarily worth exactly the same as cash.

If a buyer was never going to spend $60,000 on blinds, furniture, upgrades or other eligible items, then giving them a $60,000 credit does not automatically make the condo $60,000 cheaper.

But if the buyer was going to spend that money anyway?

Now the economic difference becomes very real.

That is why I would not simply call the entire 8.5 per cent a price decline.

I would call it something else:

buyer incentive-adjusted value.

And that number can look very different from the headline price.

The sold price can be correct and still not tell the whole story

This is where people sometimes misunderstand the argument.

I am not saying MLS® statistics are wrong.

A condo that sells for $800,000 sold for $800,000.

But imagine the developer also gives the buyer $60,000 toward decorating the unit.

Someone researching that sale later might see $800,000.

What they may not immediately see is the rest of the deal.

That matters because comparable sales are one of the tools buyers, sellers, REALTORS®, lenders and appraisers use to understand value.

Professional appraisal standards specifically require appraisers to analyze relevant sale agreements and consider known influences on the price paid.

The reason is simple.

The number alone does not always tell you the terms behind the number.

Why would a developer use credits instead of cutting prices?

Put yourself in the developer's shoes.

You have 50 condos left.

You could reduce every unit by 8 per cent.

That may help sell some homes.

But now you have publicly reset the pricing in your building.

The buyer who paid full price six months ago sees it.

Future buyers see it.

Appraisers see lower comparable sales.

Lenders financing future purchases see them.

Buyers waiting on the sidelines may also think:

"I'll wait. They might cut them again."

There is another option.

Hold the published price higher and increase the incentive around it.

Now the buyer can still receive meaningful value without making the entire adjustment as obvious in the headline price.

And developers are clearly using incentives

This is not theoretical.

Current Kelowna new-construction marketing includes large decorating credits and advertised savings on move-in-ready condos. One current downtown development has publicly marketed decorating credits ranging from tens of thousands of dollars upward, alongside other promotional savings.

That tells us developers are competing.

Just not always with the sticker price.

This creates two different definitions of "price"

There is the recorded purchase price.

Then there is what I would call the effective deal.

The second number asks a different question:

What did the buyer actually receive for the money?

A lower price matters.

So can a decorating credit.

So can upgrades, furniture, parking, storage, strata-fee support or other incentives if they would otherwise have cost the buyer money.

These are not identical.

But pretending they have zero value does not make sense either.

This matters because Kelowna condos are already under pressure

The Association of Interior REALTORS® reported that condominium benchmark prices were lower year over year in August 2026 across the Okanagan regions it tracks, with the exception of the South Okanagan.

So we already know condo pricing has softened.

The question I am asking is different.

Does the official price data fully capture how much negotiating power buyers actually have in new construction?

I do not think the headline numbers answer that very well.

New construction makes this harder to measure

Resale is simpler.

A homeowner lists for $600,000.

They negotiate.

They sell for $570,000.

You can see the $30,000 difference.

Developers have more levers.

They can change the price.

Or change the incentive.

Or do both.

They can also release inventory slowly rather than exposing every available unit to the market at once.

That can make new construction behave very differently from resale even though both get labelled "condos."

I found 17 months of supply in developer-held condos

I recently went through Central Okanagan listings and separated developer-held condos from normal resale condos.

The difference was huge.

Developer-held apartments were sitting at roughly 17 months of supply.

Resale apartments were around 6.6 months.

Same Central Okanagan.

Same property type.

Very different markets.

I broke down that analysis separately in my article on Kelowna's developer versus resale condo market.

And that 17-month number only counts units that have actually been listed.

Developers don't need to expose every condo at once

Suppose a building has 80 unsold units.

The developer does not necessarily list all 80.

They may release ten.

Sell a few.

Change incentives.

Then release another group.

That means the buyer is negotiating against more supply than what they can necessarily see on REALTOR.ca®.

It also explains why I pay attention to incentive sheets.

Sometimes they tell you more about the developer's motivation than the asking price does.

So are Kelowna condo prices secretly down 8.5 per cent?

No.

That conclusion would go too far.

My example covers ten units in one development during one period.

It does not prove that every new condo in Kelowna is discounted 8.5 per cent.

It also does not mean a $70,000 decorating credit should automatically be treated as a $70,000 price reduction.

Different buyers will value those incentives differently.

But the example proves something else that I think is important:

looking only at the advertised or recorded price can miss part of the negotiation happening underneath it.

That's the number I would want to know as a buyer

If I were shopping new construction in Kelowna today, I would not only ask:

"How much below asking can I get it for?"

I would also ask:

"What else is the developer willing to give me?"

Because focusing only on price could leave a lot of money on the table.

The better comparison is the whole package.

Resale buyers should care about this too

This is not just a new-construction story.

Imagine you are deciding between a nearly new resale condo for $750,000 and a developer unit for $790,000.

The resale initially looks $40,000 cheaper.

But what if the developer includes $60,000 of things you were going to buy anyway?

The comparison changes.

That does not automatically make the new unit better.

GST, strata history, warranty, floor plan, views, location and other factors still matter.

But you need to compare net value to net value.

Not sticker price to sticker price.

Sellers need to understand it too

This matters on the other side of the table.

If you own a two-year-old condo and are competing against the developer, you may think:

"Their unit is $825,000 and I'm only asking $785,000. Mine is clearly cheaper."

Maybe.

But if they are quietly offering a large incentive package, your $40,000 advantage may not exist.

That is why sellers in buildings with remaining developer inventory need to know more than the MLS® asking prices.

You need to know what the competition is actually offering.

The next condo statistic I want isn't another average price

We already have averages.

We have medians.

We have benchmark prices.

We have price per square foot.

They are all useful.

But for new construction, I would love another number:

effective price after buyer incentives.

It would be much harder to calculate.

But I think it would tell us something the normal statistics miss.

What does this mean for Kelowna condo buyers in 2026?

It means this is a market where asking the right question may be worth more than simply making a low offer.

Some developers have inventory they need to move.

That does not mean they will slash the published price.

They may protect that number as long as possible.

The opportunity could be sitting beside it.

Credits.

Upgrades.

Furniture.

Parking.

Storage.

Or another incentive that solves something the buyer was going to pay for anyway.

That is where I would be looking.

Because in today's Kelowna condo market, the price you can see may only be part of the deal you can negotiate.

Mark Coons, BBA, CE
PERSONAL REALTOR CORPORATION® | eXp Realty Kelowna
Team Lead, Selling Okanagan Group
Relocated to Kelowna in 2018
📞 778-946-6454
📩
[email protected]

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